2023 Conference

Thanks for joining us in Chicago!

Members may now access conference recordings and PDFs of presentations in the Industry Resource Library. Non-members have access to the PDFs in the conference app.

ACP Unveils New Name:
Association for Coupons & Promotions

New name reflects growing portfolio of expertise for the ACP
The Association of Coupon Professionals (ACP) has changed its name to Association for Coupons & Promotions to better reflect its newly expanded core competencies. 

Long known for its focus on traditional paper, load to card programs, and universal coupons – both digital and paper – ACP is now providing this same level of promotional governance to other promotional solution types including, point-of-sale (POS) receipt and rewards programs, payment card programs, digital and paper rebate programs and more.

In-Store Couponing – Webinar Recording

We have all read the headlines about the transition to digital coupons and the decline of FSIs. Out of the spotlight are in-store vehicles that are quietly helping marketers meet their objectives at a critical time on a consumer’s path to purchase, in-store, where the final purchase decision is made.

In-store vehicles are essential to meet your objectives as you:

  • Compete at shelf – Introduce new products, formula changes
  • Call to action for demonstrations
  • Generate trial
  • Drive sales during peak seasons
  • Transition old product off shelf
  • Market new packaging
  • Build Loyalty
  • Support omni channel programs

Join us as we review and analyze the variety of in-store vehicles and how they best met your marketing objectives including:

  • Instant Redeemable
  • Instant Redeemable Cross Ruff
  • Tear Pads
  • Hand out Coupons
  • Bottle Neckers
  • Shelf Box-Blinkees
  • Digital Near Pack Coupons and Rebate Offers
  • At Register Coupons

We will also take a deep dive on these vehicles’ distribution and redemption trends.

Universal Coupons

To mitigate fraud, simplify consumer experience and reduce settlement time- the industry has established a new coupon format, AI (8112) or “Universal Coupons” to replace the current AI (8110) coupon type. The Coupon Bureau is an industry-managed, Nonprofit that is the facilitator of the Universal Coupon ecosystem. For retailers this new standard is groundbreaking… No more counterfeit coupons, no more waiting weeks for settlement and with 3rd Party validation- no longer are your cashiers in the hotseat with shoppers.

What is the ACP?

The Association of Coupon Professionals provides manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement.  This is accomplished by providing resources to industry professionals on coupon guidelines, new trends, emerging technologies and best practices including forums for coupon education.

  • Industry wide membership, including retailers, manufacturers, coupon processors, content distributors, research agencies, marketing agencies, security agencies, bar code creation and more
  • Led by 16 elected board members from ACP member companies
  • 12+ committees & task forces that discuss industry issues and create future solutions
  • Hosts the Annual Industry Coupon Conference
  • Curates the Coupon Industry Resource Library
  • Facilitates the Annual Industry Awards: Industry Impact Award & Lifetime Achievement Award
  • Hosts quarterly webinars
  • Latest Projects: E-Commerce checklist, Fraud mitigation checklist,
    Rebate Distribution Methods Review, Coupon Fraud on Mobile Devices, Coupon Doubling, Industry Family Code 999

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Virtual Industry Coupon Conference 2021

Thanks for a great conference! All session recordings are available at couponpros.org/2021

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Great opportunity to discuss issues/concerns with my peers + vendors. Like the small format + enough breaks to accommodate networking.

Conference Participant
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This is a great seminar for those new in the industry and a nice refresher for those with more experience. I’m walking away with a lot of information to share with my marketing and sales teams. Isn’t every day I attend a class or seminar that I can go back and apply the learning’s.

Training Class Participant
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As a first time attendee and member, I really enjoyed the entire conference and the networking. The hotel and services were great.
Conference Attendee
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I appreciate the opportunity to discuss industry topics as a group and learn from my peers. I feel like we are truly working together and can bring about positive change as a team.

Committee Participant
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