April 29th - May 1st, 2008
Association of Coupon Professionals
200 E. Howard, Ste. 280 · Des Plaines, Illinois 60018 · Phone (847) 297-7773 · Fax (847) 297-8428
Dear Industry Colleague:
We would like to invite you to join other key industry leaders at the upcoming Industry Coupon Conference to be held at the beautiful Marriott Biscayne Bay in Miami Florida.
This year’s conference is built around the theme “Keeping Pace with Tomorrow's Consumer” and an exciting agenda is being developed under the leadership of the Association of Coupon Professionals in collaboration with the Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, and the Promotion Marketing Association.
This will be the only conference dedicated exclusively to coupons in 2008.
The agenda highlights include updates and discussion on the implementation of the new GS1 Databar, How Kroger and their data partner dunnhumby are utilizing frequent shopper data to deliver targeted coupon promotions and building loyalty, the latest trends from Forrester Research, research on mobile coupons and mobile marketing, perceived discrimination as a barrier to retail coupon use, and plenty more of the latest trends from industry experts.
Back again will be track sessions where the Operations and Finance discipline will review Hard to handle coupons, new coupon guidelines and a discussion on GS1databar. The Promotion Marketing track will get into detail of coupon trends and coupon measurement, a promotion oriented review of GS1 Databar as well as additional Q & A time with Dr. Ann Brumbaugh and her consumer coupon research.
Sponsors will be back demonstrating the latest products and services and there will be plenty of chances to learn, network, and enjoy sunny Florida with your coupon counterparts.
We will be contacting you soon with more details and when registration is available or you can visit the website www.couponpros.org for the latest news.
We’ve booked a wonderful venue and are finalizing a terrific agenda. Please mark your calendars and plan on joining us in April 2008!
Jackie Broberg Dadi Akhavan
2008 Conference Co-Chair 2008 Conference Co-chair
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