Planning is well under way for the 2009 conference to be held on the River Walk in San Antonio, Texas, at the Hyatt Regency.

The theme is “The Dynamic Transformation of Coupons: Are You Ready?"

Well, are you? …. three days of learning and networking with industry leaders can help prepare you.

An evolutionary agenda is being developed under the leadership of the Association of Coupon Professionals and in collaboration with the Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, and the Promotion Marketing Association.

This will be the only conference dedicated exclusively to coupons in 2009.

The agenda highlights includes: the impact of the economy on consumer behavior and coupon usage, optimizing technology in the retail environment, unique consumer coupon insights from our newly formed Market Research Task force, updates and discussion on the implementation of the new GS1 Databar, the latest news on Digital Coupons and Redemption and Mobile Marketing, award winning Integrated Marketing Programs, and lots more of the latest trends from industry experts.

Back again will be an afternoon of track sessions where you can choose from presentations tailored to your specific interests.

There will be plenty of opportunities to learn, network, and enjoy the River Walk in San Antonio with your coupon counterparts.

For more information, call John Morgan, 610-789-9993, John.Morgan@acp-hq.org or visit www.couponpros.org.